Understanding the preferences of Generation Z (born between 1997 and 2012) is essential for companies aiming to attract and retain top talent from this emerging workforce segment. By 2030, Gen Z is projected to constitute about 30% of the U.S. workforce (NACEWEB).

Key Preferences of Gen Z in the Workplace

1. Work-Life Balance and Flexibility
   A significant majority of Gen Z employees prioritize work-life balance. According to a McKinsey report, 77% of Gen Zers consider work-life balance a top priority when choosing an employer (QUREOS). Additionally, 72% have left or considered leaving a job due to the absence of flexible work policies.
2. Job Stability and Career Growth
   Contrary to the stereotype of frequent job-hopping, Gen Z values job stability. A recent study found that Gen Z employees prefer to stay with one employer for an average of seven years, seeking financial security and clear career progression paths (The Times).
3. Well-being and Mental Health Support
   Mental health is a top concern for Gen Z, with 92% of recent graduates expressing a desire to discuss mental health at work. Furthermore, 60% expect their managers to care about their well-being (Cake).
4. Compensation Expectations
   Competitive compensation remains crucial, with 74% of Gen Zers willing to leave a job due to low salaries. Moreover, 65.5% desire salary reviews every six months, reflecting their ambition and desire for rapid advancement (Cake).

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Leveraging AI and Video in Recruitment

To align with Gen Z's workplace preferences, companies are adopting innovative recruitment strategies that emphasize human-centric approaches. AI-driven video assessments are becoming increasingly popular, enabling employers to effectively evaluate candidates’ soft skills.

For example:

• Vervoe offers customizable tests and video assessments to evaluate both technical abilities and soft skills (Pesto).
• Interviewer.AI integrates video interviews with auto-scored skill tests, assisting businesses in evaluating candidates comprehensively (QUREOS).

These technologies streamline the hiring process and ensure a more personalized and engaging candidate experience, resonating with Gen Z’s desire for meaningful interactions.

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Case Studies of AI Integration in Recruitment

Several companies have successfully integrated AI tools into their recruitment processes:

• Mastercard: Utilizes AI to enhance the candidate experience and streamline hiring (Phenom).
• Electrolux: Employs AI-driven assessments to identify candidates who align with their company culture and values (Phenom).
• Kuehne+Nagel: Leverages AI to improve recruitment efficiency and candidate matching (Phenom).

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How Moonwork Can Help Your Business Attract Gen Z Talent

At Moonwork, we specialize in combining cutting-edge artificial intelligence with video-based assessments to revolutionize recruitment. By prioritizing soft skills analysis, we ensure that companies don't just hire candidates with the right technical expertise but also those who align with their values and culture—a critical factor for attracting and retaining Generation Z talent.

Our advanced tools allow us to:

• Evaluate soft skills effectively: Through AI-driven video interviews, we analyze traits like communication, adaptability, and emotional intelligence.
• Streamline the hiring process: By using automated CV sorting and skill-matching technology, we save businesses time while ensuring top-quality candidates.
• Create human-centric recruitment strategies: Our focus on personalized interactions resonates with Gen Z’s preferences for meaningful engagement during the hiring journey.

As a recruitment agency in Switzerland, Moonwork is uniquely positioned to help your business adapt to the changing workforce landscape. Whether you're looking for innovative ways to attract Gen Z candidates or streamline your hiring process, we're here to partner with you every step of the way.

Get in touch with us today to see how Moonwork can help you build a team that drives success in the future.

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